E-Com Insights #171

User Behaviour Report & Recommendation Engine

May 13 – May 20, 2025

User Behaviour Report

Deep insights into how users interact with your store

Total Users
12,842 ↑ 18.6%

vs May 6 – May 12

Active Users
8,163 ↑ 21.3%

vs May 6 – May 12

Sessions
24,651 ↑ 17.2%

vs May 6 – May 12

Avg. Session Duration
04:37 ↑ 9.1%

vs May 6 – May 12

Conversion Rate
2.73% ↑ 0.42pp

vs May 6 – May 12

Revenue
$96,430 ↑ 24.8%

vs May 6 – May 12

User Activity Over Time

Sessions
Users
Purchases
4K 3K 2K 1K 0 May 13 May 14 May 15 May 16 May 17 May 18 May 19 May 20

Top Traffic Sources

Organic Search
42.1% (10,369)
Direct
24.7% (6,082)
Paid Search
15.3% (3,773)
Social Media
10.9% (2,687)
Email
4.2% (1,031)
Other
2.8% (709)

Device Breakdown

Mobile
63.2% (15,576)
Desktop
31.5% (7,760)
Tablet
5.3% (1,313)

Behaviour Summary

Viewed Products
58,432 ↑ 19.4%
Add to Cart
6,842 ↑ 23.7%
Initiated Checkout
3,214 ↑ 20.1%
Completed Purchase
2,684 ↑ 18.9%
Bounce Rate
38.6% ↓ 4.2%
Pages / Session
5.21 ↑ 8.8%

User Interests (by category)

Men's Clothing 28.6%
Shoes 18.9%
Accessories 15.7%
Electronics 12.4%
Women's Clothing 9.8%
Home & Living 7.3%
Other 7.3%

Purchase Funnel

Sessions 24,651
Product Views 58,432
Add to Cart 6,842
Checkout 3,214
Purchase 2,684

User Segments

New Users
38.6% (4,955)
Active Shoppers
26.4% (3,394)
Loyal Customers
18.7% (2,406)
At Risk
9.8% (1,262)
Inactive
6.5% (825)

Top Viewed Products

Product Views Add to Cart Purchases Conversion Rate
T-Shirt Essential Cotton T-Shirt
4,832 642 256
5.30%
Sneakers Classic White Sneakers
3,921 584 214
5.46%
Jeans Slim Fit Denim Jeans
3,210 512 198
6.17%
Backpack Tech Pro Backpack
2,845 412 155
5.45%
Watch Minimalist Watch
2,341 321 128
5.47%

AI Insights

High Intent Users

Users who view 3+ products and spend more than 2 minutes on product pages are 4.2x more likely to purchase.

Category Opportunity

The "Accessories" category has high interest but low conversion. Consider improving product discovery and reviews.

Recommendation

Personalised product recommendations could increase conversion rate by an estimated 18–25%.

Recommended for You

LIVE BEHAVIOURAL MATCH

Dynamically generated based on your dwell times, scroll depths, and category affinities

Browse Store Catalog

Showing 8 products

Algorithm & Shopper Persona Lab

Test dwell time impact, simulate shopper profiles, tune scoring weights, and inspect live structured events

Simulate Shopper Personas (The Clue Test Bench)

🎒

The Deep Researcher

High Intent (Score: 48.0)

Spends 5 minutes on Tech Backpack, revisits twice, reads all customer reviews, and adds to cart.

5m Dwell 2 Visits Read Reviews Carted
⚡

The 3-Second Bouncer

Bounced (Score: 0.5)

Accidentally clicked a T-Shirt, scrolled 10%, spent 2.8 seconds, and closed the tab without engaging.

2.8s Dwell 10% Scroll 0 Reviews
👟

The Sneakerhead

Engaged (Score: 34.0)

Repeatedly views Classic White Sneakers, checks sizing specs, filters by Shoes, shows strong brand affinity.

3 Visits Specs Tab Category Filter
🏷️

The Budget Explorer

Price-Sensitive (Score: 22.0)

Browses items under $50, checks materials on Cotton T-shirt and Minimalist Watch, price-driven explorer.

< $50 Filter 1m Dwell Cross-Category

Scoring Algorithm Weights

Bounce View (< 5s dwell)
Low intent accidental click penalty/floor
+0.5
Engaged Dwell (30s – 2m)
Active reading & product study
+6.0
Deep Research Dwell (> 2m)
High consideration intent multiplier
+12.0
Scroll Depth > 75%
User reviewed complete page content
+4.0
Read Reviews / Specs Tab
Explicit evaluation behaviour
+6.0
Repeat Visit to Same Product
Return session consideration signal
+8.0
Add to Cart
High-intent purchase intent signal
+15.0
Time Decay Half-Life
Old behaviour score reduction rate
7d

Structured Event Stream

A

Anonymous Shopper

anon_sess_7a9c1
Total Intent Score Casual Browser
0.0 pts

Calculated from dwell times, review reads, cart actions, and repeat visits with 7-day exponential decay.

AI Profile Analysis & Recommendation Rationale

Early explorer: Minimal behavioral data detected. System is serving discovery items across trending categories.

Category Affinities

Top Brand
None Yet
Price Bracket
Mid ($50 - $150)

Preserves all anonymous behavioral interest points and updates lifetime profile.