All projects · Marketing & Lead-Gen
CoffeeHouse: Dynamic Referral Headline & Database Router
An high-converting specialty coffee website where the hero headline, subheadline, and call-to-action dynamically change based on the referral…
An high-converting specialty coffee website where the hero headline, subheadline, and call-to-action dynamically change based on the referral source (?ref=...), backed by a relational PostgreSQL/Supabase table storing campaigns, copy, and conversion telemetry.
- Decodes the core clue by parsing query parameters via URLSearchParams with slug sanitization and fallback cascades
- Pixel-perfect replica of the CoffeeHouse reference landing page with warm cream tones, dynamic hero copy, and butter-yellow coffee card
- Interactive Database Studio allowing real-time table editing, row insertion, and custom SQL query execution
- Campaign URL Builder utility breaking down protocol, origin, path, and query parameter anatomy with 1-click test links
- In-depth analysis of the 5 architectural traps: CDN cache key explosion, SEO canonical duplicates, DB cold-starts, FOUP layout shifts, and reflected XSS
Built with: URLSearchParams, Query Parameters, PostgreSQL, Supabase, Edge Middleware, Dynamic Copy Personalization, Conversion Rate Optimization (CRO), Cache Normalization